Archer

Here's where you can see an example of a graphic designer geeking out over typography. Hoefler & Frere-Jones recently introduced a new slab serif typeface to the market called Archer. And it is gorgeous.

















Friendly yet strong; what the creators dub as having “… the right notes of forthrightness, credibility, and charm.” Charming, it is, and with a range of weights and styles it is quite versatile, too.

























I believe I have been struck by the arrow of typographic nirvana. See more at www.typography.com